10 CLOVERFIELD LANE – A Masterpiece With Manipulative Marketing
10 CLOVERFIELD LANE is not a sequel, prequel, sidequel, or any other “quel” to Cloverfield. Director Dan Trachtenberg, (whose only previous credentials were the direction of a Portal fan film,) called the film a “blood relative” of Cloverfield before his movie’s release, and Producer J.J. “Mystery Box” Abrams has since clarified that they were never meant to exist in the same universe. The current comparison is that they are as similar as one episode of The Twilight Zone to another. The title is meant to promise a weird, suspenseful, and possibly apocalyptic tale, and nothing more.
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